Demo & Discover: Startup Showcase & Idea Testing
UX Testing for Startups – Validating Your Product
You’ve built your prototype—now it’s time to test it with real users! Join us for UX Testing for Startups, a hands-on session where you’ll learn essential methods for gathering and applying user feedback to refine your product before launch. Perfect for anyone looking to validate their business idea or enhance an existing prototype.
🍕 And yes—there will be pizza and drinks to keep you fueled and energized as you test and refine your ideas!
📢 READ THIS FIRST: Presenting Your Prototype
To present your prototype in this session:
• You must have created it in Event 1 (Design Thinking for Startups – From Idea to Prototype), or
• Receive prior approval from the Blue Factory by emailing lzimermann@escp.eu.
What You’ll Learn:
• User Testing Basics: Understand the fundamentals of UX testing and how to set up effective tests.
• Feedback Collection: Discover techniques for gathering valuable insights directly from users.
• Product Refinement: Learn how to apply feedback strategically to improve your product.
Event Highlights:
• Test Your Prototype: Showcase your prototype and observe real users’ reactions.
• Peer Feedback: Share feedback with fellow attendees and gain new insights.
• Refine Your Product: Walk away with actionable feedback to strengthen your business idea.
• Pizza & Drinks: Enjoy refreshments while collaborating and connecting with others.
Event Details:
• Location: ESCP Business School Berlin, Lecture Hall 5
• Format: In-person
• Target Audience: Entrepreneurs, aspiring startup founders, and anyone interested in launching a venture
• Launch Program Requirement: Mandatory for at least one team member per startup
Important Note:
This session will be recorded for educational and promotional purposes. By attending, you consent to this. For any concerns, please reach out to the event organizer.